Your website is like a having a luxury car in the garage....
I often tell my website clients and potential clients this simple analogy: A website is like a car in the garage with the door shut. Even if it’s an expensive, beautiful Lamborghini, no one sees it unless it’s taken out of the garage or driven.
Think about it. You could have the sleekest, most high-performing website—fast load speeds, stunning design, and flawless functionality—but if no one visits it, what’s the point? Just like a Lamborghini sitting in a garage, a website without visibility is a missed opportunity. So, how do you get your website “on the road” and in front of people? Let’s break it down.
1. Open the Garage Door: Paid Advertising (Ad Spend)
One way to get instant eyes on your website is through paid advertising. Whether it’s Google Ads, Facebook Ads, LinkedIn promotions, or other forms of PPC (Pay-Per-Click) advertising, you’re essentially opening the garage door and putting your site right in front of potential customers.
Paid ads are great because they offer immediate visibility. You can target your ideal audience and get traffic quickly. However, just like fueling a car, once you stop spending on ads, the traffic slows down. That’s why it’s essential to have a mix of marketing strategies.
2. Drive It Around: Word of Mouth and Referrals
Another way to get traffic is through referrals and word-of-mouth marketing. If people love your service or product, they will tell others. That’s like taking your car out and showing it off to people who will appreciate it.
Encourage satisfied customers to leave reviews, share their experience on social media, or refer friends and colleagues. Building relationships and trust will keep your website “on the road” without constantly needing to pump money into ads.
3. Maintain the Engine: SEO and Content Marketing
You wouldn’t drive a car without regular maintenance, right? The same goes for your website. Search Engine Optimization (SEO) is like tuning your website’s engine so that it performs well on search engines. The better your SEO, the more organic traffic you’ll receive.
Creating valuable content through blogs, videos, or case studies is another way to keep your website running efficiently. When you provide value, people will keep coming back, and search engines will rank your site higher.
4. Take It on a Road Trip: Social Media & Email Marketing
Your website doesn’t just have to stay parked in one spot. Take it on a road trip! Share your content regularly on social media platforms, engage with your audience, and build an email list.
Email marketing is one of the best ways to keep potential and existing customers engaged. It’s like giving them a reason to hop in your car and go on an adventure with you. Whether it’s through newsletters, promotions, or personalized content, keeping in touch with your audience drives consistent traffic back to your site. (There are some great free email programs to get you started!)
Final Thoughts
A website is a powerful tool, but only if people can find it. Just like a luxury car in a closed garage, it doesn’t matter how great your website is if no one sees it. By investing in ad spend, leveraging word-of-mouth, optimizing for search engines, and promoting through social media and email marketing, you can ensure that your website isn’t just sitting in the dark—it’s out on the road, turning heads, and driving business your way.
So, is your website parked in the garage, or are you ready to take it for a drive?
Take your website from the garage to the fast lane! Contact me today, and let's get your online presence the attention it deserves!
Contact me, or better yet, ask me for more information about a Marketing Strategy Assessment!
BUSINESS RATE - "BEST OF 2024 GRAPHIC DESIGN BUSINESS IN BEAVERTON" WINNER!